Our story

Crafted for the journey. Rooted in the wild.

We bring together outdoor gear and thoughtfully made goods from independent makers who live for life beyond the trailhead.

Where it started

Built by outdoor people, for outdoor people.

Off Trail Market was founded by Jerry Wright and Matt Fish, longtime friends and elk hunting partners. It started with Gunnison Gear, the products we built for backcountry hunters. Making the gear turned out to be the easy part. Getting it in front of the right people was not.

That challenge led to a realization: small and mid-sized independent makers in the hunting, hiking, and camping world didn't have a home of their own.

So we built one. Off Trail Market is where independent outdoor brands and the people who love the outdoors find each other, with the stories behind the products right up front.

The people behind the mission

Meet the founders.

We're not just building a store. We're building a community of makers and explorers who share a passion for the outdoors.

Jerry Wright

Co-founder

Matt Fish

Co-founder

How it works.

Independent brands, one curated market, and a single checkout.

1

We find the makers

Every brand we carry is vetted for authenticity and quality before it joins.

2

We curate the gear

We hand-pick products from each partner for The Gear Shop and The Makers Market.

3

You shop in one place

Browse independent brands side by side and check out in a single cart.

4

The brand ships it

Your order goes straight to the people who made it, and they ship it directly to you.

What we stand for.

Four promises behind every brand we bring into the market.

Craftsmanship

Products made with pride, not mass production.

Community

A market built by and for outdoor lovers.

Transparency

Honest pricing and fair partnerships with the brands we carry.

Independence

We champion small shops and side hustles, not mega brands.

Make outdoor gear or goods?

Adventure lives off trail.

We're always looking for independent brands to partner with. If you make products for life outside and run your own Shopify store, we'd love to hear from you.

Get in touch